Artbeat Amsterdam was commissioned by MyChannels to make dance for a commercial to find new paperboys. After a successful demo I got to do the music for the commercial. It turned out to be a rap/r&b inspired song to capture the urban atmosphere of being a paperboy. The lyrics and rap are completely focused around putting papers in mailboxes. As catchy as possible whilst still keeping some form of underground musical integrity. It was a long and challenging process but it turned out great and unique. Almost more like a short film then a commercial.
Photo: Mychannels
Choreography:
Melvin Fraenk
Director:
David van der Vegte
Songwriter/Producer:
Tom van Wee